CompareTheMarket
Media: Digital, DM, eDM, social
Role: CW, AD, CD
In the latest meerkat TV instalment, Baby Oleg was left on the doormat of Meerkat Manor for Aleksandr and Sergei to find.
So we left Baby Oleg on doormats up and down the country – for all our customers to find.
This mailpack saw Customer Services receiving a number of complaints. From people who were upset they’d not received one! What’s more, those who did receive one were quick to show off on social media with videos of themselves opening and closing the packs. And those who couldn’t wait to get their hands on one, headed for eBay and paid prices in the region of £18 – a massive 4500% more than it cost us to make each pack.
And when the meerkats got up to all sorts looking round Baby Oleg's homeland,
we had some fun with home insurance.
Royal Mail
Media: Direct Mail
Role: CW, AD
DMA-award-winning pack for Royal Mail's redirection service – with the letter printed on the outside of the envelope, dramatising the fact that if you don't redirect your mail when you move home, anyone can read it.
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Mizuno
Media: Brand Book and Guidelines
Role: Strategy, CW, AD, CD
Devised strategy and positioning for global sports pioneer,
then created a brand book, including brand guidelines.
O2 Business
Media: emaik
Role: CW, AD
emails promoting the superhero qualities of O2 Gurus for Business.
Land Rover
Pitch win with CMO stating our work was 'exactly what the brand tone is all about', that led to running digital, direct, CRM and retail for the iconic brand.
Media: CRM, digital, social, dealerships
Role: CW, AD
EE Studio
We were a key part of senior team that launched new EE, signalling brand’s intent to be UK’s most customer-focussed tech brand with brilliantly-simple products / digital experiences to enrich customers’ lives. We also led experiential creative for new EE Studio at Westfield, including 3D digital window, gaming hub, events space, digital UX, AR digital spa.
Media: TV, digital, OOH
Role: CW, CD
Miscarriage Association
Media: DM, ambient, PR, social
Role: ACD
The Miscarriage Association’s objective was awareness. It simply wanted more people to know that it is there for those who’ve suffered from miscarriage. But the answer lay not in branding, but in understanding.
It was in showing that as an organisation, it understands grieving parents. It understands that what grieving parents ultimately want is recognition. Recognition that they are actually parents. And recognition that their child actually existed.
With this in mind, there was a difficult question to ask. Why does society struggle to recognise miscarriage as a major life event? After all, it recognises all other major life events – births, deaths, engagements, marriages, even passing exams and moving house.
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It was soon clear that the answer to greater brand awareness was in helping create a societal change. It was to sensitively place miscarriage alongside all these other life events – in the one place where they’re all found. Card shops.
In so doing, grieving parents received the recognition they were looking for. And the Miscarriage Association generated the awareness and PR it was looking for.​​​​​
Vauxhall
Media: pitch win, direct, digital, eCRM, content film, retail
Role: CW, AD, ACD
Car launches, sales events, explainer videos. From acquisition to retention, everything for the customer journey.
John Lewis Home Insurance
Children should be allowed to play freely in their homes. But parents should be able to relax knowing that the things they've worked hard for in their homes are safe.
It's all part of home life. Turning sofas into trampolines. Curtains into dens. Going on adventures but leaving a trail of disruption. Giggles sometimes turning into tears. And this is where John Lewis Home Insurance comes in. For the little 'Ooops' in life.
Media: DM, eDM, digital, press, POS
Role: CW, AD
National Trust
Channel 4's period drama, 'The Mill' was set in and around Quarry Bank Mill – a National Trust property in much-need of funding. To coincide with the airing of the series, we produced this fundraising mailpack, which was written and designed in the format of a script.
Media: DM, eDM
Role: CW, AD,
A simple piece of DM using scale, that became the highest performing Gift Membership pack in the National Trust's 120-year history.