OKX x McLaren F1
Media: OOH, digital, social, experiential activation
Role: CW, CD
Insight: Senna sought out and pursued every opportunity imaginable. OKX are contributing to Senna’s vision of empowering the next generation in Brazil, specifically those
who are seeking out to be financially free.
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Idea: Let’s harness the pionering spirit of Senna, racing, and crypto investors.
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Execution: Throughout each activation, OKX will allow fans
the opportunity to connect with Senna’s heritage and to explore possibilities with OKX.
Film 1: telling the story of how the Grand Prix trophy went from concept to podium with the help of Etihad Airways – title sponsor
of the event.
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Film 2: showcasing that the weekend bringing the F1 season to
a climax goes beyond just the Grand Prix itself.
Etihad Airways x Abu Dhabi F1 Grand Prix
Media: film, social, in-flight, at-event big screen
Role: CW, CD
Mizuno
Media: Brand Book and Guidelines
Role: Strategy, CW, AD, CD
Devised strategy and positioning for global sports pioneer,
then created a brand book, including brand guidelines.
Evans Cycles
A promotional TVC, with the feel-good factor of spring.
Media: 10" TV
Role: CW, CD
Kinetica
Series of films leveraging partnership with Manchester City and England footballer, Jack Grealish.
Media: social films
Role: CW,
TonyBet
Pitch-winning campaign, bringing together the world's of
sports betting and casinos. This TVC went out in Canada.
Media: TV, digital, OOH
Role: CW, CD
England & Wales Cricket Board 'ECB'
Media:Character development, animation film, digital, experiential activations
Role: CW, AD
Named and created branding for initiative to encourage more kids to play cricket. Creative included character development, 3-minute animation, digital, experiential and educational comms.
