Dyson

Sir James Dyson is proud of his products and everything that goes into their innovation. That's why we all can get more dust, pet hair, sweet wrappers and goodness knows what else into them.

From this thinking, came the endline 'More goes into a Dyson’ and work that was singled out by Sir James Dyson as exactly what he was looking for – before he awarded VCCP the ATL and BTL business.

Our relationship with Dyson went beyond advertising. Working with the brand in its formative years, I also created the original naming architecture that's still used for Dyson's entire product portfolio.