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GAME rebrand
Role: CW, AD, CD
Media: TV, radio, digital, social, retail
Brief
GAME's roots lie in 'gaming' and consoles.But with online access to gaming becoming more dominant, the brand needed to evolve. GAME now offers products for just about every form of play – toys, boardgames, accessories, tech, gaming, consoles, arcades, collectibles...and more.
Sooooo...the creative challenge was to make the brand synonymous with all things play – for ages 7 to 77+. The mindset and mantra of 'Never Grow Up' quickly caught everyone's imagination. And that's where the fun began!
The campaign includes apprx. 100 AV deliverables for TV, radio and social. Shot with a multi-generational cast in London by LA Director, Dan Gifford. Voiced by rap artist, Jenay Faith and Hollywood actor, Jim Caesar.
