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New EE
Role: CW, AD, CD
Media: experiential, retail, proximity marketing, UX & social
LAUNCH OF NEW EE
The move signalled the intent to become the UK’s most personal, customer-focussed brand, offering brilliantly-simple products, tools and digital experiences to enrich customers’ everyday lives.
GAMIFYING A CAR-PARK
By creating an immersive takeover that switches the drivers entering Westfield car park into game mode. Every prominent media space was used to make the driver feel like they were navigating a game with gaming actions.
EE STUDIO
The brand's retail experience, reinvented – making smart tech everyday useful across the brand's new key pillars of Gaming, Home, Work and Learning. Inside the studio, you'll find the UK's biggest Gaming Hub and first Digital Spa. Live events space. Repair cafe. Live devices. Learning and tutorials. And all with AR customer journeys.
EE SMART HOME SECURITY
Now you can check in on home on your phone, wherever you are in the world. So, with these in-store videos, we highlighted the everyday benefits (and fun) that the tech can bring.
