O2 Long Weekends

When a competitor started to increase their market share, O2 needed to come back with something big – and quick.

My answer wasn’t a new ad campaign for an existing product, which was what the client had asked for. It was to give our client a brand new, unique product. And an ad campaign to match.

In O2 Weekends, our client then had something that not only saw off the competition, but was so successful, it ran for a number of years – helping to generate £millions in extra revenue.