The Trussell Trust

The Trussell Trust is an anti-poverty charity and community of food banks. It works to ensure no one in the UK needs a food bank to survive, while providing food and practical support to people left without enough money to live on.

This campaign used the convenience, language and technology of food delivery services to dramatise the purpose of The Trussell Trust. And the ease with which diners and shoppers can help those less fortunate.