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Vauxhall
Role: CW, AD, ACD
Media: direct, digital, eCRM, film, innovation, retail, ATL
GRANDLAND: The dining table and the car are some of the only places where families these days sit down and chat. And with all the running around, while the family might not always get round the table together, they do get precious time in the car together. So to launch Vauxhall's new SUV to the family market, we celebrated that priceless family time.
TWOGETHER: Vauxhall needed to give sales of its iconic Astra a shot in the arm. With tastes and needs for cars having changed over the years, we needed to think beyond just an ad campaign. So, with many UK households now running more than one car, we figured that a way of selling more Astras would be to sell it in a bundle, along with a more popular model.
