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Brand Stories
ATL + BTL pitch win – with manifesto singled out by Sir James Dyson as being exactly what his brand is about.
TVC as part of 360 campaign repositioning GAME as being about more than just computer games, but all forms of play for people of all ages.
Logo, endline and long copy ad as part of 360 campaign to help make debt less of a taboo subject.
In-store film highlighting the everyday benefits that make outdoor security cameras useful – and fun.
In-store film highlighting the everyday benefits that make video doorbells useful – and fun.
Alzheimer's Society 'Memory Walk' TVC/brand film, highlighting why we should walk for charity, when all other charities ask us to run.
Alzheimer's Society web content film – wrote script for Dame Meera Syal.
Created brand strategy for global sportsgoods brand, Mizuno, then wrote brandbook and brand guidelines.
Rally cry for England Rugby during World Cup, voiced by Hollywood icon, Sean Bean.
Some fans even got a permanent tattoo of the lead ad!
Campaign connecting ParcelForce's brand story with its sponsorship of BFG movie.
Brand film for Etihad Airways, telling the story of the part it plays in getting the Abu Dhabi Formula 1 trophy from London to the Grand Prix itself.
Brand film for Etihad Airways, marking its sponsorship of the Abu Dhabi Formula 1 Grand Prix – the season finale. Shown online, on Etihad flights and on big screens at the GP itself.
Vauxhall x OnStar online and CRM content film, highlighting OnStar product benefits in autumn.
Vauxhall x OnStar online and CRM content film, highlighting OnStar product benefits in winter.
Vauxhall online content film, informing customers about GDPR.
Alpro TVC, repositioning the brand as a lifestyle choice, rather than a necessity for people with food intolerances/allergies.
I researched and wrote a book on Persil – the nation's most-loved detergent brand.
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