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Experiential + Events
EE STUDIO
The brand's retail experience, reinvented – making smart tech everyday useful across the brand's new key pillars of Gaming, Home, Work and Learning. Inside the studio, you'll find the UK's biggest Gaming Hub and first Digital Spa. Live events space. Repair cafe. Live devices. Learning and tutorials. And all with AR customer journeys.
Role: CW, CD
Role: CW, CD
Digital UX throughout the whole EE Studio experience.
EE SMART HOME SECURITY
Now you can check in on home on your phone, wherever you are in the world. So, with these in-store videos, we highlighted the everyday benefits (and fun) that the tech can bring.
The experience includes the UK's first ever Digital Spa.
To prove just how helpful (and fun) a home can be with EE, Big Zuu lived in the EE Studio for 24 hours!
GAMIFYING A CAR-PARK
By creating an immersive takeover that switches the drivers entering Westfield car park into game mode. Every prominent media space was used to make the driver feel like they were navigating a game with gaming actions.
No opportunity was missed to add to the vibe and experience of an EE store.
With the EE Studio having its very own events space, come the launch night party, it played host to top celebs and influencers, including DJ Woody Cook.
The Miscarriage Association’s objective was awareness. It simply wanted more people to know that it is there for those who’ve suffered from miscarriage. But the answer lay not in branding, but in understanding.
It was in showing that as an organisation, it understands grieving parents. It understands that what grieving parents ultimately want is recognition. Recognition that they are actually parents. And recognition that their child actually existed.
With this in mind, there was a difficult question to ask. Why does society struggle to recognise miscarriage as a major life event? After all, it recognises all other major life events – births, deaths, engagements, marriages, even passing exams and moving house.
It was soon clear that the answer to greater brand awareness was in helping create a societal change. It was to sensitively place miscarriage alongside all these other life events – in the one place where they’re all found. Card shops.
In so doing, grieving parents received the recognition they were looking for. And the Miscarriage Association generated the awareness and PR it was looking for.
Role: CD
The work was recognised at all the major awards shows, including Cannes.
It was in showing that as an organisation, it understands grieving parents. It understands that what grieving parents ultimately want is recognition. Recognition that they are actually parents. And recognition that their child actually existed.
With this in mind, there was a difficult question to ask. Why does society struggle to recognise miscarriage as a major life event? After all, it recognises all other major life events – births, deaths, engagements, marriages, even passing exams and moving house.
It was soon clear that the answer to greater brand awareness was in helping create a societal change. It was to sensitively place miscarriage alongside all these other life events – in the one place where they’re all found. Card shops.
In so doing, grieving parents received the recognition they were looking for. And the Miscarriage Association generated the awareness and PR it was looking for.
Role: CD
The work was recognised at all the major awards shows, including Cannes.
'Cards of Acknowledgement' film
Retail integrating with the giant brand mascot brand platform.
Role: CW, CD
Role: CW, CD
Film promoting the entire Abu Dhabi F1 Grand Prix experience.
Film on what goes into making the Abu Dhabi F1 Grand Prix trophy so special.
Experiential and integrated campaign enabling Brazilian F1 fans to get closer to the legend of their hero, Ayrton Senna.
When a competitor started to increase their market share, O2 needed to come back with something big – and quick.
My answer wasn’t a new ad campaign for an existing product, which was what the client had asked for. It was to give our client a brand new, unique product. And a 360 advertising, retail and experiential campaign to match.
In O2 Weekends, our client then had something that not only saw off the competition, but was so successful, it ran for a number of years – helping to generate £millions in extra revenue.
Role: CW, CD
My answer wasn’t a new ad campaign for an existing product, which was what the client had asked for. It was to give our client a brand new, unique product. And a 360 advertising, retail and experiential campaign to match.
In O2 Weekends, our client then had something that not only saw off the competition, but was so successful, it ran for a number of years – helping to generate £millions in extra revenue.
Role: CW, CD
O2 Long Weekends – 30" TVC
Everything from beach balls to ice-creams, we gave it away – just to add to the Long Weekend experience.
O2 Long Weekends x Samsung – 30" radio
Across the McCann Group in the UK, it was decided that cashback was an effective way to drive sales of new vehicles.
The only thing was, this was a pitch brief for the entire Vauxhall account across 5 McCann UK agencies – everything from advertising and retail, to experiential, social, digital and PR.
So creatively, a £500 giveaway didn't feel like anything new. Which meant we had to find a new way to talk about it. I figured it'd be more fun to just blow the £500 than spend it wisely.
Cue the pink unicorns!
(And a massive pitch win).
The only thing was, this was a pitch brief for the entire Vauxhall account across 5 McCann UK agencies – everything from advertising and retail, to experiential, social, digital and PR.
So creatively, a £500 giveaway didn't feel like anything new. Which meant we had to find a new way to talk about it. I figured it'd be more fun to just blow the £500 than spend it wisely.
Cue the pink unicorns!
(And a massive pitch win).
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