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Retail, Experiential, Events
EE STUDIO
The brand's retail experience, reinvented – making smart tech everyday useful across the brand's new key pillars of Gaming, Home, Work and Learning. Inside the studio, you'll find the UK's biggest Gaming Hub and first Digital Spa. Live events space. Repair cafe. Live devices. Learning and tutorials. And all with AR customer journeys.
Role: CW, CD
Role: CW, CD
EE SMART HOME SECURITY
Now you can check in on home on your phone, wherever you are in the world. So, with these in-store videos, we highlighted the everyday benefits (and fun) that the tech can bring.
Window takeover film for stores nationwide.
The Miscarriage Association’s objective was awareness. It simply wanted more people to know that it is there for those who’ve suffered from miscarriage. But the answer lay not in branding, but in understanding.
It was in showing that as an organisation, it understands grieving parents. It understands that what grieving parents ultimately want is recognition. Recognition that they are actually parents. And recognition that their child actually existed.
With this in mind, there was a difficult question to ask. Why does society struggle to recognise miscarriage as a major life event? After all, it recognises all other major life events – births, deaths, engagements, marriages, even passing exams and moving house.
It was soon clear that the answer to greater brand awareness was in helping create a societal change. It was to sensitively place miscarriage alongside all these other life events – in the one place where they’re all found. Card shops.
In so doing, grieving parents received the recognition they were looking for. And the Miscarriage Association generated the awareness and PR it was looking for.
Role: CD
It was in showing that as an organisation, it understands grieving parents. It understands that what grieving parents ultimately want is recognition. Recognition that they are actually parents. And recognition that their child actually existed.
With this in mind, there was a difficult question to ask. Why does society struggle to recognise miscarriage as a major life event? After all, it recognises all other major life events – births, deaths, engagements, marriages, even passing exams and moving house.
It was soon clear that the answer to greater brand awareness was in helping create a societal change. It was to sensitively place miscarriage alongside all these other life events – in the one place where they’re all found. Card shops.
In so doing, grieving parents received the recognition they were looking for. And the Miscarriage Association generated the awareness and PR it was looking for.
Role: CD
'Cards of Acknowledgement' film
Sir James Dyson is proud of his products and everything that goes into their innovation. That's why we all can get more dust, pet hair, sweet wrappers and goodness knows what else into them.
From this thinking, came the endline 'More goes into a Dyson’ and work that was singled out by Sir James Dyson as exactly what he was looking for – before he awarded VCCP the ATL and BTL business.
Our relationship with Dyson went beyond advertising. Working with the brand in its formative years, I also created the original naming architecture that's still used for Dyson's entire product portfolio.
Role: CW, CD
From this thinking, came the endline 'More goes into a Dyson’ and work that was singled out by Sir James Dyson as exactly what he was looking for – before he awarded VCCP the ATL and BTL business.
Our relationship with Dyson went beyond advertising. Working with the brand in its formative years, I also created the original naming architecture that's still used for Dyson's entire product portfolio.
Role: CW, CD
When a competitor started to increase their market share, O2 needed to come back with something big – and quick.
My answer wasn’t a new ad campaign for an existing product, which was what the client had asked for. It was to give our client a brand new, unique product. And a 360 advertising and retail campaign to match.
In O2 Weekends, our client then had something that not only saw off the competition, but was so successful, it ran for a number of years – helping to generate £millions in extra revenue.
Role: CW, CD
My answer wasn’t a new ad campaign for an existing product, which was what the client had asked for. It was to give our client a brand new, unique product. And a 360 advertising and retail campaign to match.
In O2 Weekends, our client then had something that not only saw off the competition, but was so successful, it ran for a number of years – helping to generate £millions in extra revenue.
Role: CW, CD
O2 Long Weekends – 30" TVC
O2 Long Weekends x Samsung – 30" radio
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